8 Must Ask Questions for a Successful Social Media Competitor Analysis

Social media is tough for business competition, and it’s getting tougher each year. Now the large companies don’t always have the upper hand in marketing and advertising with their budgets, extensive teams and prestigious agencies. A small company or a startup with a strong and catchy social media plan may take part at any competitive level. Of course this doesn’t happen with just inspiration. You should listen, monitor and analyze the competition and get intelligence about their social media activity. Social media monitoring is the heart of this intelligence gathering. It’s better to see the social media competitor analysis as a way
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How to Select Social Media Monitoring Tool: Coverage

The statesmen, government bodies, mainstream media, institutions and enterprises that evolved in every step of our lives are integrated with social media. Unless you actually live in a cave, you are not truly exempt from social media, but you might still get social media coverage as “that man living in the cave”. Of course then you would become a part of a social media topic or a subject in a social media conversation. Using the big data in social media requires some specific software. With the right tools and methods, everyone can monitor and analyze who and how many people
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12 Steps to Find the Perfect Social Media Monitoring Tool

Different social media monitoring tools do not give an equal importance or focus on the same features. In the past years, number of social media monitoring platforms increased rapidly. Now the boom is almost over, and the social media monitoring market is saturated. Not all social media monitoring tools are the same, and not all of them are helpful to you; so you must find the right one for your needs. This is a checklist for how a tool should be your perfect match in social media monitoring business. If you can be sure that the questions below are fulfilled by the monitoring tool you want, you
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