Brands need the perfect match… sorry, tool for their social media strategy. How can you find the right companion, the right monitoring tool for everlasting happiness in your social media adventure? Do you want to find “the one tool” to communicate with your customers, help you to understand them and support you to find a way to their hearts? Different social media monitoring tools do not give an equal importance or focus on the same features. In the past years, number of social media monitoring platforms increased rapidly. Now the boom is almost over, and the social media monitoring market is saturated. Not all social media monitoring
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